Royal Friesian

Collaboration with Kraftmark, a Bucharest-based design studio.

The Royal Friesian Horse Association of Romania
is a non-profit venture dedicated to pomoting the Friesian breed within Romania. Founded at the end of 2012, the organisation approached Kraftmark to create a bespoke brand identity that would represent the breed itself and the gracious and elegant nature of their scope.

Creative team:
Mihai Velcescu – Creative direction
Cristina Ștefan – Graphic design & illustration