Logo Progress

Logo progress for a vascular surgery practice in Portland, OR. The concept is focused on their target market's active lifestyles, Portland's "green" aesthetic, the importance of the rivers that run through the area, and the cities inherited nickname "the city of roses." The colors where chosen as a reflection of the climate, and natural surroundings. In this case semi customized versions of Akagi bold and Akagi book are the proposed typefaces.