The Wrap Show marks

The Wrap Show is an event coming to London in 2017 for baby wrap enthusiasts and I was approached to brand the event by the organisers, Kathleen and Melissa.

The brief was to create something that wasn't cutesy or heavily baby related but still iconic and bold. My initial mark development was based on the geometric weaves the wraps often have and heavily influenced by origami. I was inspired by the idea of enclosing a baby and holding a baby close to a heart.