TumTums Rebrand (supplier of funky, modern baby clothing)

Design Brief: A Vancouver-based supplier of funky, modern baby clothing is looking for a rebrand. The company is called ‘TumTums' and the clothing they create is suitable for kids aged between zero to five. The client would like a logo which incorporates bright colors and fun typography, with an overall playful appearance. They'd really like the logo to be immediately recognizable as a brand that supplies garments for small babies and infants. They have used a simple bear illustration in the past, and are happy to incorporate something like this into the design. Don’t be restricted to illustrating a teddybear; maybe explore other bear characters that could work.