Aryaka Wordmark

This logo is about a year old now, though I haven't shared it yet. Aryaka is a cloud based network for enterprise, my team had the pleasure of working on a rebrand, web design, and further consulting throughout the year.

One tricky aspect of branding is clients think it needs to be flashy and complex, or iconic like the Nike logo (which as Michael Bierut reminds us, had zero meaning until Nike made the swoosh mean something). Icons and flashy logos have their place, but sometimes all you really need is a classic wordmark.

Check it out: Aryaka Website

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