Urban Whiskey Co.

Work in progress for a Montana-based distillery. We were looking for a solution that's 2/3 modern and 1/3 classical. We settled on a type style for "Urban" that has a touch of prestige without being pretentious, which is perfect for attracting a modern audience of whiskey drinkers.

The mountains add a touch of character to an otherwise typographic logo, hinting at the origin of the brand (the background photo was also shot in Montana).