WS_Explore_Bl

We don't normally take on branding projects at Telegraph, but since Wheat and Sour bakes such damn good bread we were stoked about the opportunity to help them out.

So here's an initial concept. I'm not happy with the icon just yet and am still torn between two color palette.

Classic black and white? Or blue and eggshell (inspired by old French flour bags)? See original shot for black and white.