A tagline for teachers

It's been really special working with the Be Glad team, because they're fun, astute, smart, and good people. But also because of the impact of the work they undertake. It feels pretty good to be even a small part of supporting them as they work to make the world a better place.

My role on this project was brand strategy and support to designer @Bill S Kenney, as well as wordsmithing this targeted and apropos tagline.
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