Great Circle Logo

The final Great Circle logo was built around a heart icon inspired by the cross section of a coffee bean. We incorporated a "G" and a backwards "C" into the mark so that the monogram was a strong brand representation with or without the full brand name.

The heart was chosen to represent Great Circle's "High Tide Lifts all Boats" philosophy. It spoke both to their passion for coffee and compassion to supporting a better cycle within the industry.

Check out the attachments for some images from the development of the final mark.

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