IFA Identity

For the first time in history, at Euro 2016, both the Northern Ireland & Republic of Ireland football teams qualified for a major tournament together.

In an extraordinary story the fans of both teams united in France to cheer their countries on as they qualified for the last 16 only to lose to France & Wales.

This got me thinking: If the fans are stronger together, would the teams be stronger together?

Together, could we have done the unthinkable and won it all?

Using rugby as an example, I decided to create a brand for an all Ireland football team. Something that would be inclusive for everyone and would unite all fans. Football can divide, but as shown in France it can also unite.

See the full project at:
https://www.behance.net/gallery/40622507/IFA-Identity