Brainstorming Brand Names

Once we had established the foundational components we could begin brainstorming potential brand names. The Brand Story and Brand Pillars we established served as our measuring sticks when evaluating the plethora of ideas that filled several large sheets of kraft paper.

As a team we weighed every moniker against the Brand Foundation to help us pair down the potential names for our presentation to the client.

Interested in seeing the rest of the work we completed for Great Circle Coffee? Check out our case study.

Props to crew members @Erik Weikert for his creative direction throughout this project, @Chris Antonowich for his marketing & copywriting expertise, and to @N V D R , @Brendan Keohane and @Noah Revoir for their extensive contributions to our brainstorm sessions.

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