Great Circle Brand Foundation

We started our brand development work with Great Circle Coffee by establishing their brand foundation. Before we strategized a brand name and designed their logo we first looked at their compelling brand story, promise, and mission statement and distilled the wording to be concise and authentic.

From those we then identified five key attributes of the company we call the Brand Pillars. They would become the essential personality traits that would drive our brainstorms for potential brand names along with the tone, messaging, and aesthetics later in the project.

Interested in seeing the rest of the work we completed for Great Circle? Check out our case study.

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