Telegram: Gold Foil Edition

I had a lot of fun working on this word mark for Edmonton based writing coach www.telegramwriting.com.

Over the past few months, we played around with some telegram inspired typography from days of yore before landing on a treatment that spoke instead to the acts of filling in the gaps, and removing what's unnecessary.

The gold foil mocked up here wasn't chosen in the end, but we did put in an order for some nice red-on-red raised spot gloss that I'm looking forward to seeing in the flesh...