Cocoa logo developing (WIP)

Distilling it down!!!

A peek of the evolution process to get the right composition for this mark. The idea is to combine 3 representative elements (sun, leaf, cocoa) in one strong symbol.

The organization is going to mostly work with farmers so the main visual goal at this stage is to achieve a mark, simple, clear and easy to understand.

As the project evolves I will be sharing some screens about the whole process, so stay tuned!