Pirelli - Highway Zero UI

To showcase Pirelli's P Zero All Season Plus tires, we wanted to immerse the viewer in the experience of driving on some of California's best highways. To do this, we placed cameras all over the vehicle and shot footage simultaneously. This allows users to switch views in real-time during the video to get an interactive multi-view experience. We even recorded the car's performance data and GPS information for the dashboard and map that displays alongside the video.