Jabberworx

Finally resolved the games developer logo, quite a lot different from the earlier concepts but think it has more behind it.

Jabberworx is an independent Australian game development company who recently commissioned me to develop a new identity that would visually characterise the high quality nature of their games, their professional approach and playful sensibilities. The solution I delivered is based around the theme of ‘works’ (industry) and community from which I created a bespoke logo-type, three individual logo-marks and a pattern. Each of these elements can be combined to represent the wider ambitions of the company and the global community of gamers.

The letter-forms of the logo-type were developed from scratch and utilise stencil cuts and wide geometric forms to consolidate both technological and industrial aesthetics. The ‘ab’ pairing was adjusted to form a subtle infinity loop to represent endless gaming possibilities and adds another layer of depth.

See more of the project here: http://bpando.org/2011/10/03/logo-jabberworx/

More by Rich Baird

View profile