Imbue University Logo

The Agency I work for wanted to dedicate a portion of their website to lessons, tips, and other downloadable content offers. For this they asked me to "spin off" a version of their logo that would highlight our new section of the website. The logo was to stay in line with the look and feel of the current logo, but with the addition of something that would give it a university or college feel.

I immediately recognized the blue U as a good starting point and from that, the idea of a graduation cap on the U seemed like a good way to focus attention on the new portion of the website.

Although the blue U could have represented the word "University" on its own I decided to finish this off, writing University with a classic serif font that helped bring a level of sophistication to the logo as a whole.