Center for Positive Communication

This concept for the Center for Positive Communication is a combination of a letter mark (c + p + c) and a pictorial mark (smiling face). The playful imagery and rounded edges provide a happy, friendly, and approachable design. Additionally, this concept is highly simplified, using only essential information to communicate effectively.
The primary color, orange, was chosen to reflect creativity, energy, and success. Orange is also said to have the cheerful effect of yellow and the boldness of red, while not being too intense. Navy was chosen as a secondary color due to its association with knowledge, peace, trust, and loyalty. Blue is also a calming color, it is one of the most versatile colors used because there are no negative connotations associated with it.

Created at Stewart Design.