JB

Playing with shapes; using "personal branding" as an excuse to play around. I was initially motivated to try this after watching @Marc Hemeon rapidly review portfolios for designers who wanted to be a part of Design Inc. There's one section in particular where he lowers the score for an applicant for using their initials for personal branding as it showed a lack of creativity, and this stuck with me.

Is this truly always a lazy approach? Lazy or no, it's always fun to play with shapes.

Here's the video, if anyone would like to check it out. It's definitely an interesting perspective and there are a lot of great points to keep in mind when you're thinking about how you present your work to others.