S + D

When I started Smith & Diction about a year ago, I thought I was going to have a ton of down time in the beginning. I was going to try to develop a brand or a mark back then but I never really ended up getting that down time. We kinda hit the ground running and never stopped.

I took some time this weekend to mess around with some marks. I really liked this one. So I'm going to try to run with it for a bit and develop it over time and see what happens. I also might get sick of it in a week. Who knows?