Ana Cubela - Logo Design (Chrono Nutrition)

This logo concept, created for Ana Cubela, is about chrono nutrition. Chrono nutrition is
proposed by many doctors who believe that beside what we eat, much more important is when we eat. Therefore, this type of diet is exactly related to time as its name suggests - chrono
(Greek: chronos = time). One of my main concerns was to avoid composing something with clocks, which could be easily considered as a cliche. Hence, my Idea was to design a sideways figure eight, infinity symbol ∞ (lemniscate) that indicate endless flow of time. At the core of the logo, initials of Ana Cubela (nutrition specialist) are incorporated. With combining light and clean symbol shape with
initials in one single unit, I tried to express Ana's unique style and approach to the matter.