Building up Excel competitor :) (WIP)

Some work in progress for the web app project that is a direct competitor of MS Excel :)

Super complex staff but at the same time so much fun to explore the new ways how people build models in spreadsheets, what they need, how to prioritize things and tools. What we can do in order to provide an edge over competition, save time, become an invaluable tool in daily workflow.

Using personas helped to finesse the user flow and focus on what people really need to experience within the first seconds.

Stay tuned for more thoughts and challenges

Cheers,
Alex
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PS: By applying these 3 UX principles to your product, you can improve the customer experience up to 30%.

PPS: And if you are a growing-stage SaaS company or a startup, check this to learn how your company can get an unfair competitive advantage with UX strategy in just 3 months.
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Alex Gilev
Strategic Product Design for Startups & Enterprise
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