DAILYUI 008 | 404 Page

DAILYUI 008 | 404 Page
Recently I've read an article about 404 pages and it's told that 404 page shouldn't be a "Stop" sign for a user, but show him something interesting. From the business point of view you can promote other goods, or give different information about your products, or give a discount, even run company to raise funds for charity!
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Any feedback is greatly appreciated!
Have a nice day!