Pc Branding

Branding, identity and colour branding for a previous project. Mainly used for print and web guidelines.

The three main colour shades in the palette have 25% reductions of the originals, with two base grey colours. All represented with their RGB/CMYK values.

All headings use Google Fonts Raleway, and main body copy uses Oxygen, chosen because of it's legibility with small text.

The business's previous brand consisted mainly of dark blues, which they wanted to move away from - into a more modern and casual feel, but still retaining some identifiability. The fuchsia purple was first chosen as it best represented their new values, other complementing colours were chosen from that.

Thanks for looking!