KJM - HOP Brand

@Karielys Cruz and I have been working the past few months with a local church to help build brands for some of their ministries.

This project in particular is for their version of "Small Groups." A meeting that occurs at different locations depending on the leader of the group, most of the time in homes.

It was a challenge to create something that wasn't too obvious (and cheesy) but that had elements that reflect brand. We stayed away from house shapes (of course) but really liked the idea of using a heart shape with the location pin and an olive leaf.

We recommend you checkout the attachment for the full breakdown including moodboard, concepts, construction, etc ;)

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