Because Family Matters - From the letters of a child Campaign

Full Campaign here : https://www.behance.net/gallery/39948367/Hello-Paisa-From-the-Letters-of-a-Child-Campaign

Hello Paisa is a International Money Transfer operator in South Africa enabling thousands of migrants send money home to their families. This campaign was developed to tap into the emotional side of why these migrants send money home from clothing, schooling, education and housing to name just a few. The angle we took was that from a child to say thank you from the child's perspective in the form of a letter from the child to the parents.