Shred It!

Traditionally, Shark Week follows a single note when it comes to retail merchandise. Often, it's a Great White Shark with its mouth open, looking vicious and bloodthirsty.

Pilot adjusted our approach and created six thematic categories that could connect with the millennial audience. They included humor, education, pop culture, aggression, ornate and pattern work.

You can find some of our artwork at local retailers or in the Discovery online store. Check out some of the other artwork we created for Shark Week here.