Ruang Guru Identity

The edtech industry is rising up in Indonesia. Ruang Guru, a private tutor marketplace, commissioned me to redesign their app and identity. Although the revised identity was not approved, I was quite proud of it.

What it means: Basically, "ruang" means space and "guru" means teacher. I tried to combine the concept of space in architecture with an opened door, signifying that everybody could be let in, and a light bulb to signify enlightenment, which is what education is all about. So, you come in curious, and come out enlightened.