VERSA Logo

With the goal of turning the helmet industry on its head, VERSA is making safety not the only reason why you should wear a helmet.

Starting with mountain biking, VERSA has designed and manufactures a modular helmet with the ability to attach multiple items from GoPros, lights, HUD system, audio system, among others, and transform from a standard helmet to a full-face helmet simply by attaching the included accessories.

The future of VERSA was the biggest priority and matter to keep in mind when designing this logo. With plans to expand out from mountain biking to start making helmets for a large variation of extreme sports with varying audiences, it was important that I design a timeless corporate logo for VERSA which could then transform to fit in each industry authentically.

For the final concept, I designed and hand lettered a unique logotype with the interchangeable V and A which imitate the ability you have to change out accessories on their helmets. This logo is also designed with the versatility to change color and texture to appeal to each industry uniquely while maintaining the recognizability of the VERSA brand.

To find out more about the project and learn more about the details of the VERSA logo, head over to http://www.scotthofford.com/project/versa-logo/

This is the fifth project for 50 States 50 Brands. To learn more about this project and see the other logos I have done so far, check out http://50states50brands.com