LiPP Contest
This is our last feature we release this month and I still are waiting datas to iterate on it. Mine first goal was to make people on LiPP competing with each other to stimulate creation. The main reward of doing great content is starification (that what the top monthly user is about). During my user test session I figure out that nobody understood that the top card was tappable.. So I use a trick and put a +99 visual hint instead of a 3rd picture and it works :)
At the beginning of my reflexion I wanted people to compete using "contests room" with specifics rules. However tags was the best solution to gather similar medias. Inside each tag I separate the popular creation from the recent one using likes. More likes meaning more visibility as always..