If you play it safe, no one will ever know who you are

Everyone knows that company because they played it safe - said no one, ever. Because safe is boring. If you want people to know you, you have to do something worth knowing. Take risks, fail big and win bigger - give people a reason to talk about you. It's a bit like gambling with your business, but you gotta do what you gotta do to win the jackpot. As William Shedd said - ''a ship is safe in harbor, but that's not what ships are for''. Same thing with business.

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