ANOC World Beach Games
Keplar Agency has developed the digital strategy for the ANOC World Beach Games.
Structured with the target audience in mind - a combination of tech-savvy millennials and the young at heart - the strategy imagined a guiding slogan, “make waves”.
A call to action for change, festivity, freedom, creating and sharing experiences, “make waves” will act as a bridge between beach sports and the proactive target audience, as well as inspire the digital community. The message will be communicated throughout all aspects of the event, creating a sense of togetherness and purpose for those who interact with it.
Keplar Agency also developed the digital strategy for ANOC, which was presented at the ANOC General Assembly in Washington DC and received with great enthusiasm.
Alongside Keplar Agency, ANOC engaged an international team of creative agencies to develop several facets of the ANOC World Beach Games, including SNK, Benoy, ALDA Events and 250K.