A tisket a tasket, I made an abstract basket.

I've been having a blast over the last few weeks working on the brand identity for Creative Picnic, a boutique marketing agency coming soon to NYC.

The idea behind the name is that the agency brings together high caliber creatives and clients so they can create amazing things together, and a picnic is a great analogy for that. However, we wanted to really underplay that metaphor since it's already in the name and make any references to a picnic subtle and seriously chic. Hence the idea of an abstract picnic basket for a mark was born.

This is the 1st round iteration of the mark, and you'll see how it's evolved in future shots along with lots of other custom brand elements.

You can also catch a sneak peek at the rest of the identity on my twitch stream today at 2pm EST as I dig into collateral design: https://www.twitch.tv/melissayeags

Cheers!