Pirelli Highway Zero

In 2015, we helped Pirelli launch the all-new P ZERO All Season Plus, a tire for drivers of high-performance vehicles looking for exceptional grip, handling, and mileage in all weather conditions. To reach consumers, we created an interactive video experience across web, mobile, and social channels. Viewers are taken on a road trip through Marin County, Box Canyon, and Lake Tahoe, California where they control the camera to experience the P ZERO product first hand.

Overhead 4k footage was shot using the DJI Inspire 1 drone.