The Seasonal Sneak

I got a chance to work with my absolute favorite brewery earlier this year. Cigar City Brewing just released the Seasonal Sneak, a beer dedicated to all of us suffering from Holiday Displacement. The beer is a Chocolate Pumpkin Ale and brings the flavors of Fall into your Summer season.
I was tasked with designing a character to represent the Sneak. The idea was to merge The Easter Bunny and Santa Claus and give him a distinct Halloweeny vibe. The result is a creepy, but still colorful, design that merges the traditional colors of fall and winter into one tasty looking label.