UI & visual design for Slush 2014 app

I helped to shape the Slush app in 2014 by creating key visuals and UI elements for the app.

In the beginning of the design process, we gave ourselves a few challenges: to keep the app consistent with the conference visual identity by using only solid identity colors black, white and red but still keep the overall look & feel appealing and usable.

We managed to keep the consistent line pretty well since the app won two honorable mentions at the Grand One awards gala (Best UX Design, Best Mobile Service), which is the largest and most prestigious competition for digital marketing communications and design in Finland.

Some stats about the app:
· Ranked as high as #1 on the App Store in Finland
· Over 80% of the visitors of Slush downloaded the app
· 10,000+ downloads during the few weeks around the event

The app was developed by Qvik and the project was done in cooperation with people from Slush HQ. Thanks guys!

More by Mi Ma

View profile