TELUS Annual Report

For this years' Telus Annual Report we wanted to add subtle animations to the homepage, giving life to a page that is mostly made up of simple imagery and clean typography. The animation takes place on-scroll as you explore the page, and when you hover over an item to gain more information and clarity.

In development, we fine-tuned the timing and speed to be consistent and seamless across the entire site. In an effort to maintain clarity and efficiency, some of the smaller UI animations were set to durations as small 200-300ms which is the ideal range that an average person can perceive visual information.

For the full effect, check out the live site.