v2 profile builder for iOS

Here's a small sample of an upgraded feature for v2. This feature "builder" has been seen in some of our much earlier v1.0 and v1.1 versions but was mostly removed as it added to the complexity of our onboarding process; which confused users.

I started writing our UX design process behind this feature, how it came to be, what problem we are solving with it and I realized it should probably be a full article. I'll update this post with the case study at a later date.

At its core it helps users understand the importance of rating and how it relates to their quality of recommendations, it also removes confusion once they entire the recommendations screen for the first time.