Kip Branding: Hackney, London
The concept for Kip in Hackney was simple. Affordable accomodation in London which is clean, simple and cool. Initial branding looked at the concept of sleep in it’s most simple form, what you do after you stop. With that in mind the brand was fleshed out in a way taking influence from fashion brands, japanese pod-hotels and cold, hard geometry (in a nice way). I've posted the full project over on Behance here:
https://www.behance.net/gallery/38146371/Kip-Hotel-Hackney-London