Brooklyn, Stand Up

The team is doing poorly and fan engagement can't be that great. To top it, they have a pretty serious branding issue — lackluster logos, no color scheme; and with such a huge market, it needs to be revisited. The only good thing about the Nets' current brand is their incredibly awesome court design:

http://content.sportslogos.net/news/2015/10/Nets-Court-1.png

The net pattern here below the wordmark also mimics the tile signs of NY's subway system. A simplified Brooklyn bridge sits on top of the shield.