Santa Fe

I think most of us know of a little hole-in-the wall Mexican food joint called "Santa Fe". I know I've been to many in my life, however the one from my hometown (Scottsburg, IN) shines through when I think about it. Some of my fondest memories of being a teenager come from that place. If not picking up some nachos on a Friday night, or having a "family" meal with one of my recently divorced parents and my brother. I was often in close proximity of that place. They always had the most generic signs and menus, that fact almost made it that much better.

Jeremy Richie
Building brands and taking names.
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