DONATE hair / love branding

This is my entry for the Young Lions Competition Greece 2016.

Brief: Branding for "Donate Hair. Donate Love" (donatehair.gr), a greek NGO that helps kids suffering from cancer or alopecia, by making wigs from hair donations. My proposal has as main element the cut from the procedure of the donation, separating and -at the same time- transforming the word "hair" into "love". Because giving to someone your hair, is like giving him your love. The word "donate" is used once in order to avoid the repetition.

Hope you like it :)

See full project here:
https://www.behance.net/gallery/23493553/Young-Lions-Competitions-Hellas-2016