Branding for Bing Bing Dim Sum
The branding for Bing Bing — the hip fusion dim sum spot from the Cheu Noodle guys in Philadelphia, PA. Their direction was pretty open-ended: They wanted traditional Japanese influence fused with Philly personality and grit.
The “hipster dumpling” characters that now cover the 44-by-10-foot restaurant’s interior wall, were actually first concepted while I was sketching the Bing Bing logos. The decision was made that the final logo wasn’t going to include a dumpling character simply because we couldn’t settle on just one dumpling guy to use. Therefore, we decorated the entire inside of the restaurant with them instead!