Windfall

A different iteration of the Windfall logo @Tron Burgundy and I have been working on. The term windfall refers to ripened fruit that is blown down from a tree. This logo interprets the term in a literal way, with the lower swash being a gust of wind sweeping away an apple. Partially inspired by a stencil I saw on a produce pallet about a year ago (attached).

Patrick Carter
Visual Thinking Rendered for Human Consumption. @63Visual
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