The evolution of a logo

I've been meaning to share some of the logo explorations we did last year while coming up with the new identity for Parse, because I'm really proud of all the work everyone put in to such a seemingly simple mark. This is only just a small handful of explorations we did over the ~5 months we spent trying out every combination of shapes we could think of. Good logos don't happen overnight!

This shot features marks designed by @Elizabeth Gilmore, @Jez Burrows, @Christopher Reath, and myself.