Tamp Coffee Co. logomark

A logo I created as part of an overall rebrand of my local coffee shop. The symbol is created out of each letter of the name (almost like a monogram of sorts) and features a neat little handle on the side to represent a mug. The original logo didn't seem to have much thought put into it; it simply utilized a coffee bean with a very heavy slab serif. The brand did have some equity so I maintained a bit of that by paying homage to the slab serif type choice (using a cleaner one instead) and hiding a coffee bean right smack-dab in the center of it all. Check out the logo animation here: http://bit.ly/1t2vubV