Dorado Mark

A mark I made for a Southern lifestyle clothing startup called Dorado Bay. A Dorado is a salt-water swimmer more commonly known as a Mahi-Mahi. The Mahi's color is made of beautiful iradescent blue, yellow and green hues. These colors helped inform the branding. The stye was influenced by Northwestern Native art.

Daniel Ross Luft
Simple, Memorable, Visual Identities
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