AddUp Impact Page

Some wireframes from a past project for The Sierra Club's AddUp.org.

After gaining insights from the beta phase of the site, we set out to inspire supporters to keep coming back to AddUp, as their one-stop-shop for protecting the environment.

My work focussed on giving users a clear path to relevant, rewarding and easy-to-use actions, and using data to inspire support. To do this, we:

• Showed progress and impact through data visualizations that motivate action-takers to do more.
• Created a newsfeed that surfaces relevant activity from the community, with the goal of inspiring action.
• Delivered a way to make smart recommendations at optimal moments in the user experience.
• Created a lifecycle of engagement, including email communications, that kept supporters engaged with AddUp.