Animal Extinction Ad Series - "Displaced"

A project I entered in the Communication Arts Design Contest for being recommended to by Professor Hye-Jin Nae at Rochester Institute of Technology. This project focuses on the environmental issues of animal extinction and habitat loss, I chose the widely known polar bear to represent this concept. I wanted to focus on a design of sharper angles and clean lines, and have a colder color scheme. This is meant to be a Flipboard ad that is called "Displaced" - focusing on a public service announcement that draws in audiences to learn more about this modern problem.