D I E T • Life Style

ful • Fruitful & Universal Labels • Food Iconography
ful is a useful universal language of symbols for food products.
http://ful.graphics/

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D I E T • Life Style

Universal Traditional Diet
All types of food that contains meat, fish or seafood. The ham symbol represents all types of animal meat.

Universal Vegetarian Diet
Free of animal meat, fish or seafood. Products cannot have any type of animal meat. A vegetarian can eat dairy products, eggs…
The carrot is a root and that suggests the shape of the letter “V”. The root represents the return to the origins and the carrot is a common representative of vegetables.

Universal Vegan Diet
Free of animal products. Products cannot have any animal or animal provenance trace. A vegan doesn’t eat dairy products, eggs or any other animal product.
The new symbol solves the previous problems, any symbol can have typography. Still with the same concept, the leaf suggests the shape of the letter “V”.